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SAP Certified Associate - Implementation Consultant - SAP Customer Data Platform Sample Questions (Q10-Q15):
NEW QUESTION # 10
You are importing birthday data into SAP Customer Data Platform. What kind of pre-processing can you apply to the birthday attribute? Note: There are 2 correct answers to this question.
Answer: B,C
Explanation:
When importing birthday data into the SAP Customer Data Platform, two types of pre-processing can be applied to the birthday attribute: normalization and validation. Normalization ensures that the birthday data is in a consistent and standard format, which is crucial for accurate data analysis and segmentation. Validation checks the data for accuracy and completeness, ensuring that the birthdays are valid dates and are correctly formatted before they are imported into the platform. Reference = The information about pre-processing birthday data by applying normalization and validation is supported by the SAP Customer Data Platform's documentation and learning resources, which outline the best practices for data management within the platform1.
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NEW QUESTION # 11
You want a customer to be included in an audience. Which data must be available for the customer?
Answer: B
Explanation:
For a customer to be included in an audience within the SAP Customer Data Platform, it is essential that they have an active processing purpose, such as "Marketing consent". This processing purpose is a prerequisite for adding customers as audience members, ensuring that data governance and customer consent are respected.
Reference = The information is derived from the SAP Help Portal documentation on Audiences, which emphasizes the importance of having an active processing purpose for customers to be part of an audience1.
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NEW QUESTION # 12
In-store purchase information from known customers is ingested from the point of sale (POS) to SAP Customer Data Platform. Which type of customer profile is recommended for this scenario?
Answer: D
Explanation:
The Unified Customer Profile (UCP) is the ideal choice in this scenario. Here's why:
Persistent Data: A UCP stores customer data persistently, including historical purchase records from the POS. This allows for long-term analysis of customer behavior.
Connected Identity: The UCP can link the in-store purchase data with other customer identifiers (e.g., loyalty program ID, online account), creating a comprehensive, cross-channel view of the customer.
Reference:
SAP Help Portal: Unified Customer Profile (Find the latest documentation on the SAP Help Portal) For integrating in-store purchase information from known customers coming from Point of Sale (POS) systems into the SAP Customer Data Platform, the most suitable profile type is:
D . Unified Customer Profile: This profile type consolidates data from multiple sources, including in-store purchases, into a cohesive, single view of the customer. The Unified Customer Profile encompasses various data points, such as demographic information, online and offline activities, and purchase history, providing a comprehensive understanding of the customer's interactions with the brand across different channels.
Using the Unified Customer Profile for in-store purchase information enables businesses to enrich existing customer profiles with valuable transactional data, enhancing customer insights and enabling more personalized engagement strategies.
SAP Customer Data Platform documentation on customer profiles and data integration.
Best practices for incorporating POS data into the Unified Customer Profile within the SAP Customer Data Platform.
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NEW QUESTION # 13
What base URL must be used when making REST calls to SAP Customer Data Platform?
Answer: D
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NEW QUESTION # 14
Which of the following is an example of first-party customer data?
Answer: D
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NEW QUESTION # 15
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